Yogyakarta, October 26th 2026 – A public relations staff member from the Graduate School of Universitas Gadjah Mada (SPs UGM) participated in the Workshop on Transmedia Storytelling Strategies in Higher Education Communications, organized by the UGM University Secretariat on Monday, October 26th 2026, at Multimedia Room 1, 3rd Floor, North Wing, UGM Central Building.
The workshop was held to strengthen public relations functions at Universitas Gadjah Mada, particularly in developing higher education communication strategies that are adaptive, creative, and relevant to the evolving digital media landscape. The event began with opening remarks by the University Secretary, Dr. Andi Sandi Antonius Tabusassa Tonralipu, S.H., LL.M., followed by a presentation and discussion session led by Khoirunnisa Azzahra, S.Ikom., M.A.
During the workshop, Arfika, a public relations staff member at SPs UGM, shared her experience in implementing content planning within the Graduate School. This content planning initiative created part of the institution’s communication and publication management efforts, encompassing the preparation of news materials, activities documentation, and information dissemination with various digital communication channels.
The workshop provided an opportunity for SPs UGM public relations staff to exchange experiences, gain new insights, and deepen their understanding of transmedia storytelling strategies. This approach emphasizes delivering messages at multiple media platforms, with formats tailored to the characteristics of each channel, enabling information to be communicated more engagingly and reach a wider audience.
This participation showed SPs UGM expectation to continue developing well-planned, collaborative, and innovative digital communication strategies. These efforts also support the strengthening of institutional publications to disseminate information and showcase the Graduate School’s contributions to higher education development, research, and interdisciplinary collaboration.
Author: Arfika