Yogyakarta (23/10/2024) – Innovative Academy, in collaboration with Suara Gama Jogja, organized a Digital Marketing Training aimed at developing participants’ skills in content planning, social media management, and creating engaging content that effectively attracts audiences. This training, attended by representatives from various institutions across Yogyakarta, featured experienced speakers such as Fadhli Fathoni, Hanum Dyah, Pandu Rizy, and Niki Shakila.
Participants received a comprehensive introduction to digital marketing strategies, content planning, and effective techniques for optimizing audience interaction on social media platforms. Fadhli Fathoni shared insights on strategies for producing relevant content, while Hanum Dyah discussed social media management techniques that foster consistent audience engagement. Pandu Rizy provided practical guidance on developing content ideas aligned with current trends, and Niki Shakila emphasized the importance of storytelling in capturing attention and positively influencing audiences.
The enthusiasm of participants was evident during the Q&A and interactive discussion sessions. A representative from SPs UGM’s Public Relations, who also attended, expressed hope that this training would improve digital marketing skills and advance the Graduate School’s digital communication strategies, making them more creative, effective, and relevant to today’s developments.
This training is also expected to serve as a foundation for further development and the application of digital marketing techniques that can positively impact public communication in each participating institution.
Author: Arfikah Istari