Yogyakarta, 5th December 2025 — Fika and Agung from the Public Relations Office of the Graduate School, Universitas Gadjah Mada (SPs UGM), participated in a Branding and Public Relations Workshop. The event was organized by Innovative Academy UGM in collaboration with kolektiv.tech, as an effort to enhance strategic public relations capacity.
Dwi Prasetyo Nuroho, during the material presentation session, delivered content on developing content planning and creating appropriate content aligned with target markets. He emphasized the importance of audience mapping, defining key messages, and maintaining narrative consistency so that communication content can effectively reach and create optimal impact for the intended audience.
Meanwhile, William strengthened participants’ understanding of implementing public relations practices to identify, build, and maintain relationships with stakeholders. This material underscored the strategic role of public relations in maintaining public trust and fostering sustainable long-term relationships.
The SPs UGM Public Relations team, with this workshop, is expected to be able to integrate content strategies and public relations practices in a sustainable manner to support inclusive, effective, and wide-reaching institutional communication.
Author: Arfikah Istari